Co.Station formalises its cooperation with two new ‘Academy Partners’
BrightBiz and Coding Station to train Belgian starters in sales and the new technologies respectively.
Brussels, 27 January 2017 – Two new partners, BrightBiz and Coding Station, have now officially teamed up with Co.Station, one of Belgium’s biggest communities of start-ups and scale-ups with sites in Brussels and Ghent.
Thanks to this new partnership, Co-Station is developing a genuine entrepreneur school (Academy) for the 800 companies that form its entrepreneurial community and plans to offer them a full range of services for their training needs.
Co.Station’s two new official partners are: BrightBiz, which provides customised sales training for start-ups; and Coding Station, operator of Le Wagon coding bootcamps in the Benelux, and which now also gives BtoB technical training and introductory workshops in the new technologies for children and adolescents (Techies Lab).
Technology and sales skills are among the most in demand on the Belgian labour market. A good idea or good product is no longer enough. It is often the quality of the sales and development that determines a start-up’s success. With the announced partnerships, the Co.Station community will be providing the answer to one of the basic problems faced by most of today’s start-ups.
“Too many Belgian start-ups fail because they do not professionalise their sales approach. Their focus remains fixed for too long on creating the “perfect product”, seeking investors and marketing,” declares Philippe Szombat, CEO of BrightBiz. “For start-ups and scale-ups, it is almost impossible to find sales professionals. Our mission is to professionalise their sales through customised training and our personalised coaching permitting a rapid increase in sales. In working with Co.Station, our ambition is to infuse them with this sales culture and thereby enable them to become profitable companies.”
Anne Collet, Managing Director of Coding Station: “Since 2015 we have welcomed almost 200 entrepreneurs and project developers from more than 50 countries to Le Wagon in Brussels, at the Co.Station site, to participate in our coding bootcamps. Today, in cooperation with Co.Station, we are extending our training to include BtoB tech training designed to help already well established companies to better understand and integrate the digital component in their business and therefore begin a change that is vital to their survival.”
“Thanks to these partnerships, Co.Station will be able to offer the community the opportunity to train its own resources in the fields of sales and new technologies, both essential to the rapid development of its members and to meeting the needs of its partners,” adds Wouter Remaut, CEO Co.Station. “A partnership of this kind confirms the intention to offer a full range of services to members of our community to enable them to expand their activities.”
About Coding Station (Le Wagon Benelux + Techies Lab)
Le Wagon already has more than 1100 alumni worldwide, exercising the role of CTO, Web Developer, Product Manager, Technical Sales, etc.
In future, Coding Station, responsible for the activities of Le Wagon in the Benelux, will we working with Co.Station in broadening its training to include BtoB tech training and intensifying its initiation workshops on the new technologies for children, adolescents and their parents (Techies Lab).
The BrightBiz company was founded by Philippe Szombat three years ago and has since trained more than 300 start-ups and entrepreneurs. It infuses them with a sales culture while teaching them how to use the best sales techniques
The result is more opportunities, an increased success rate and the negotiation of the highest prices as a means to boost turnover, margins and cash. Philippe Szombat learned his skills with major international industries in the high-tech sector, including Xerox, HP, Unisys and Oracle. A successful professional pathway backed up by solid hands-on start-up experience, notably as co-founder of Tweetwall Pro.
Pascal Pytel, his Dutch-speaking associate, for 15 years lead sales trainer with Xerox, will be strengthening BrightBiz with his teaching skills.
Parallel to these training programmes, BrightBiz also seeks to serve as contact between its clients and “pupils”, bringing them together through long-term collaboration or in the framework of specific projects.
For further information, go to www.brightbiz.be
Co.Station aims to develop the digital ecosystem in Belgium by stimulating the spirt of enterprise, providing the tools to favour innovation and growth, and facilitating exchanges between companies and the start-up/scale-up community.
For further information, go to http://www.co-station.com.