In other words, there is a huge window of opportunity in mobility. We see several trends that our pushing mobility toward a different direction. Technology and entrepreneurship provide an answer to some of the challenges, with start-ups and other smaller organizations disrupting the market. In the meanwhile, well-established mobility organizations are looking for innovative ways to serve their users even better. Citizen’s notion of car ownership is slowly changing as more and more people start using alternatives such as micro-mobility, car-sharing or e-hailing platforms. However, this large offering is very fragmented and is in need of harmonization if we want to achieve multi-modal mobility.
In sum, each of these challenges proposes an opportunity to take a strong position in this rapidly evolving new world.